When it comes to your business, your customers want to know that they can count on you being consistent. I remember that I used to go to a resaurant quite often, after a while I started to get disatisfied about going there and no longer looked forward to it.
I started to think about why I felt that way. The answer was that there wasn't a consistency in their quality. One week I would go there and it would be top notch. The next time, with my expectations high, I would go there and really be disappointed. It was like I was gambling everytime I went there; one time it would be great but the next time it would be terrible.
Now why did it take me so long to realize this? When it was good it was very good, and the memory of that experience stayed with me and made me thing of that more than the times when I would go and it was bad. But eventually I got tired of the on-again, off-again inconsistency. Basically I stopped going there.
What I learned from that is that consumers want consistency of quality from you. Obvious? Sure! But is a very hard thing to implement. If you want consistency of growth, you've got to be committed to consistency of service and quality and improvement.
You can't grow consistently if you don't provide quality and consistency in your products and services. Commit to this, and you will see your business quit going through up and down spurts that never go anywhere, and provide you with a consistent cashflow that you can count on.
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