
In coming across this word today, it made me immediately think of how it related to managing and management.
Have you ever thought of what life would be like without gravity? On the positive side there wouldn't be any plane crashes, at least not on the ground. Nothing would be sitting on the ground unless it was fastened; it would just float around everywhere.
Could you own anything then? If something couldn't be kept in your yard or used inside or outside, how would it affect ownership of the thing you have?
Think of this in the area of a company's purpose. The purpose of a company and your buying into it, is a form of gravity. It will keep you from floating around all over the place.
How about your employees? Do they understand that aspect of the business? Does everyone of them know the simple but powerful reason for the existence of the company and department they work for? In other words, do they have any gravity in your business or department? Do you provide them with any gravity? You can't provide it if you don't have.
It is the purpose of a company to give "gravity" to products and services along with innovation and motivation. I hear this thing about "participation" being the key thing needed today. No it's not! Participation without "purpose gravity" is just stuff that will float around without ever getting a firm place on the ground.
Do you have "purpose gravity?" If you do, do you then make sure all of those you're responsible for share in it?
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It is certainly a different way to look at gravity. This is more or less the power of brand fulfillment and the continued customer experience to create on going trust between a business and its customers. This is often referred to as customer loyalty.
This also applies to the silent customers, the employees and the trust they invest into the business they work for. Buy in is buy in whether external or internal. The process is the same and without employee trust and loyalty you will have little if any from your external client/customers.
Posted by: Tim Whelan | April 22, 2006 10:52 PM | Permalink to Comment