According to a study by IBM Business Consulting Services, a great majority of the top corporate CEOs in the world plan on making radical changes within their companies over the next couple of years.
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Two thirds of the CEOs said the changes had to come because of the continuing pressures from competitors and the market demands.
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The IBM survey is based upon interviews with over 750 world-wide CEOs and is evidently the most comprehensive of its kind.
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At the GSC management blog they have this to say:
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“The 2004 comparative study revealed that CEOs had moved their agenda from cost-cutting to driving profitable growth but CEOs now say two-thirds of their efforts are targeted at business model and operational innovation.”
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Their thoughts are that if a competitor changes their model than their entire industry landscape could change, according to over 60% of the CEOs.
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My immediate response to this is to wonder what they mean when they say they are going to target “operational innovation?” I really am not sure. I, in reality, think that it is in that area where the most interesting and potentially greatest benefit could come from.
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