One of the great keys to success in a business revolves around the specific business culture that you create. A lot of people talk about this in varying ways, but don't understand the underlying implications of how important it really is.
I want to relate the culture of the business to employees for a moment. Whatever type of business culture you really have, (not what the words on paper say) will get out to the general population, and as a result will be the underlying factor of why someone may come and apply for a job with you in the first place.
There is no one type of culture that is necessarily the absolute best that can be distributed across all lines of industry. For example you have the type of company that needs to employ a lot of "fun" people, then you need to hire for "fun." To hire any other way will do one of two things: change the culture of your company or set up the worker for failure.
When I talk about changing the culture of a company, I'm talking about if you do this over a period of time and those not blending in with the type of culture you want to embrace and represent, become numerous enough that they literally change the culture you desire and it will trickle down through the ranks to your customers.
I can't stress enough that hiring those that won't fit in with the culture you're promoting and need is a recipe for disaster and is one of the major sources of problems that result from that wrong way of doing things.
To understand what the business represents and to hire in accordance with that purpose, is one of the greatest needs of business today. Do this and you will eliminate the great majority of employee and customer service related problems that you have.
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