While it can be hard for small business to compete with larger companies based upon wages and benefits, there are a lot of areas that they can shine in.
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It is increasingly becoming a desire for people to base their job decisions based upon criteria beyond only benefits and wages.
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Some of the more important parts of a job for many are new challenges, the work environment itself (what’s the management style), opportunities for learning and growth and flexible hours or other perks like additional vacation time.
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The key to this happening is making these things clear right from the beginning of the hiring process.
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In the interview itself you should ask the types of questions that determine what it is that the employee wants from their job. This, to me, is the most important answer in the interview there can be.
If there are technical requirements in the job, you will want there to be an understanding and some skill at them. But much more importantly, you will want to explore what their attitude is, their personality and how they would fit in with other employees.
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You’ll be surprised at the competitive edge small business can have in the culture that they have and the flexibility that can be offered versus the more set-in-concrete systems of larger, slower bureaucratic businesses that are in many cases not desirable to very high-level employees.
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Just like any other aspect of business, make sure in your interview process that you sell what your strengths are. Those are what you repeat over and over again so that the type of candidate that you want and would fit in great in your business will be recruited successfully.
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Do these things and you’ll get some tremendous hires for your business.
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