I have been trying in the last post and will continue in this post to help you to see that using your observation skills along with your common sense; you can create products and services that can compete with anybody.
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Here’s one of the comments I made:
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“…a lot of common sense thinking can lead you to tremendous advantages... Product or services development is nothing more than being aware of what it is that people need and want to make their lives better or easier.”
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To give you another way of looking at it, I want to share with you something that I was reading today in the “Parade” insert you get in your newspaper.
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The context was
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Brooks talks about his parents a little and the influence they had upon him. He says:
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“Mom was the dreamer who believed she could fly,” he went on. “Dad was the realist who never made any money. But I never knew we were poor. I always felt average. To this day, if someone asked me, ‘Garth what is the greatest gift you possess?’ I’d say, ‘It’s being an average guy.’ If something appeals to me, then there’s a good chance it’ll appeal to a lot of other people too.”
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Isn’t that extraordinary in its simplicity? It’s another way of putting what I talked about when a lot of businesses try to always look for the “big” thing, rather than a series of little ones.
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You need to see that you are not different than others in connection to what it is in life that you may need or want. If there is something that you wish you had that could make your life easier, simpler, or more fun, than you can trust those instincts that others desire the same thing. From there you can develop products and services that focus on those insights you have from being an “ordinary person.” Trust your instincts and you will succeed!
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What you term as common sense really isn't so common, but it does give insight into a not so common principle of business.
As a customer service development consultant I consistantly teach that unless you understand your customers need you can't possibly provide the right product, support or customer service experience.
Understanding need whether real or percieved is the cornerstone to customer retention and loyalty. It is also the premise for creative product design. This is of course is a tenant of design 101.
Hey, keep shouting, maybe someone will hear you and actually listen. There is always hope
Posted by: Tim Whelan | February 13, 2006 8:08 AM | Permalink to Comment