Devoted to Managers and those that seek to improve their management skills

I had myself a good chuckle today as I was reading stories about the direction household cleaning products are going. 

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Before we get into that, I want you to realize that a lot of common sense thinking can lead you to tremendous advantages, as you’ll soon see from the examples I give. Product or services development is nothing more than being aware of what it is that people need and want to make their lives better or easier.

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Simply paying attention to our everyday lives as we interact with those we are in continuous contact with, will unveil a story to us if we will always be on the lookout for it.

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Opportunities for creative, innovative ideas that will produce wealth for our customers and our business abound everywhere. Let’s look at a couple of recent things reported. 

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Here’s one of the statements:

Manufacturers of household cleaning products in the are developing new products that aim to make cleaning effortless, according to a new report from Euromonitor International – “Household Care in the ”

I have one question to ask you: Did you really need a report by a research company to come to that conclusion? Let’s go on. 

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With the aim of reducing the unpleasantness of cleaning, manufacturers are expected to continue innovating in the bathroom-cleaning category. Despite a dismal outlook for the overall surface care market in the , Euromonitor International forecasts that the one bright spot will be the bathroom cleaners sector, which is expected to grow by 12% between 2004 and 2009. 

Today’s consumers are looking for cleaning products that will get the job done fast and with as little effort as possible.

“Consumers are still looking for easy to use, convenient products. It’s nothing new, but it’s more important than ever,” said Carolyn Forte, home care director at the Good Housekeeping Institute. 

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Here is the first person talking from all of this that makes the first honest statement: Carolyn Forte says above, “It’s nothing new…”  

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The thought here in this whole article is that in many areas, all we have to do is think upon our everyday lives and listen and watch as we see the struggles and triumph in the little areas of life to know where our businesses have opportunity to grow in. 

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For example in the same studies making the statement we just read above, they also mention the tremendous growth of the sales of wipes and the willingness to pay a little extra for the convenience.  

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Now this is something I have known for six years, as my daughter had her children and I watched her as she looked for and responded to products that made her life easier.  

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I watched as wipes became a bigger and bigger part of life as the convenience of them astounded me from the beginning of my observations.

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The point is that you can see these things in your surroundings everyday if you look for those things in the scope of the products and services you offer, and discover the types of offerings that help people live the lives they want, and then create products and services to meet those needs.