One thing that we need to do better is to tell the story of who we are as a business. Of course this is referring to our USP and permeating our story with that from every angle.
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This is one of the reasons why testimonials work so well when we use them. That is our customers telling their story of how that unique business we are to them, helps them to live their lives a little better.
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There’s an easy to remember saying that will help you to keep this in mind:
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Facts tell, stories sell!
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You’d be surprised how your sales and customer interaction will increase when you tell your story. But you must truly believe in your story; that unique aspect of your product or service that sticks out in your customers mind.
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As with anything else there is a wrong way to do this. I remember someone saying these same words to me one time and promptly trained me in how to do it in their company.
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It was so stifling and forced, that it did more harm than good. The reason why was that the story was confused with the telling. All that was included in the story was facts repeated in rote. It wasn’t a story that somebody enjoyed hearing and wanted to participate in.
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Michael Dlouhy mentions that in this article about ways to improve your network marketing success. “Network Marketing success is easy when we tell our stories. Anybody can tell a story. Children do it all the time.”
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This will work in any business setting, especially when you want to keep your employees focused on and reminded of what the USP of your company is. Just continue, in different ways, to tell them the “story” and you will see them starting to do the same with your customers.
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Gary,
This is a great post. I recently read something about using stories rather than just facts in your marketing. Now I notice it all the time and think this really does work.
Posted by: Michelle Dunn | February 11, 2006 2:09 PM | Permalink to Comment