Devoted to Managers and those that seek to improve their management skills

Innovation tools reported on a study by Right Management Consultants the connection between employees being detached from their jobs and the lack of innovation in a company.

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In an amazing denunciation of communication between management and their employees, it has been found in a study of 336 companies that a full 66% of employees are disengaged from their work and don’t know what the mission or USP of the company.

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What was the main reason for it? The reason was the failure of employers to effectively communicate or even communicate at all concerning the company’s organizational strategy and purpose.

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In other words, for the great majority of employees, other than getting a paycheck, they didn’t even know why it was that they were showing up for work every day.

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Even after years of endless promotion of the need to innovate to survive, there is still this huge gap existing in the basic purpose of the existence of the company.

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Here are some of the findings of the research:  

• 28% of surveyed organizations limit strategic communications to their leadership teams  
• 24% have not yet communicated business strategies to their employees  
• 15% are uncertain of how to proceed with employee-engagement discussions.  

These are extraordinary leadership and communication issues. Look at the figure above: 15% don’t even know how to talk to their employees: 15%! 

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I have always found that simply communicating what is happening on a consistant, continuing basis, takes care the innovation issue. Understanding the USP or purpose of the company, does indeed lead to innovative creativity as employees then have parameters to work within.