Innovation tools reported on a study by Right Management Consultants the connection between employees being detached from their jobs and the lack of innovation in a company.
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In an amazing denunciation of communication between management and their employees, it has been found in a study of 336 companies that a full 66% of employees are disengaged from their work and don’t know what the mission or USP of the company.
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What was the main reason for it? The reason was the failure of employers to effectively communicate or even communicate at all concerning the company’s organizational strategy and purpose.
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In other words, for the great majority of employees, other than getting a paycheck, they didn’t even know why it was that they were showing up for work every day.
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Even after years of endless promotion of the need to innovate to survive, there is still this huge gap existing in the basic purpose of the existence of the company.
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Here are some of the findings of the research:
- 28% of surveyed organizations limit strategic communications to their leadership teams
- 24% have not yet communicated business strategies to their employees
- 15% are uncertain of how to proceed with employee-engagement discussions.
These are extraordinary leadership and communication issues. Look at the figure above: 15% don’t even know how to talk to their employees: 15%!
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I have always found that simply communicating what is happening on a consistant, continuing basis, takes care the innovation issue. Understanding the USP or purpose of the company, does indeed lead to innovative creativity as employees then have parameters to work within.
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What can be said. Nice job and HEY! Business owners/managers listen up and get it together.
This is right on. There is also a direct link between customer retention and customer loyalty. Your employees make it happen and they can have a phenominal effect on the success of your business.
Want to make more money and hang on to your customers then include your employees from the top to the bottom and don't be shy about it. 5% increase in your customer retention can create as much as a 60% increase in your bottom line.
Posted by: Tim Whelan | February 25, 2006 2:42 AM | Permalink to Comment