Teens have become a huge market for numerous companies, but they can also be very fickle and not consider loyalty to a brand or product a particularly redeeming quality.
What motivates them is different than what motivates other demographics as well. But let’s cut to what is most important. There is one thing that doesn’t change when it comes to teens as compared to other segments of the consuming market and that is quality. No matter what is said and done in connection to marketing to anybody; this still comes down to the bottom line for everyone.
Now the key to all of this with teens is this: If quality is pretty much equal between products or services, then what is the determining factor that motivates them to buy?
The answer is twofold: First is whether a company is connected to something in the world beyond themselves in a way that enhances the issue at hand. In other words what is it they support in their giving efforts?
What is the second major thing that influences their buying beyond quality?
Not only do they care about which cause they donate to, but also whether that cause is actively supported by the company.
What are the major concerns among teens among the various polls taken? Fear of crime, especially violent crime, school violence and drug and alcohol abuse. So in your various marketing strategies, consider these important issues if teens are the major demographic that you serve.
To keep things in perspective though, you’re not even in the game to begin with if the quality of product or service isn’t there in the first place.
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