James Clark reported on a post concerning a customer being an “evangelist” for your company.
He mentions Jackie Huba’s definition of what a “customer evangelist” is. She says, “A customer evangelist not only buys your products or services but believes in them so much that she is compelled to spread the word and voluntarily recruit their friends and colleagues on your behalf.”
Mr. Clark goes on to say, “In my personal experience with start ups, so much energy and attention is focused on growing new business often times the best minds and energy is diverted from customer relationships to customer acquisition.”I couldn’t agree with him more. It has been proven over and over that it cost far more time, resources, and finances to acquire new customers than to take care of current ones.
a
It is the taking care of existing customers that can launch your business into orbit. It is fanatical concern for their wants and needs that causes them to rave about your products or services. It doesn’t take much effort to realize how this will result in them promoting your business to those in their network of friends and family.
This is really the only way to make your business grow. Otherwise you’ll be in an endless circle of one customer coming in the door while another leaves.
a
Take care of your customer and they will more than take care of you.
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