« Lessons from Zubin Karkaria | Main | Serving the Diversity within your Customer Base »

Jan20
What's your Mission Statement?

kuoni.gif

Last post we talked about one of the growing forces in the tourism industry - Zubin Karkaria. Now I want to show you something of the company that he works for.

 

There is so much hype and sometimes arrogance when you read a lot of what you need to succeed in business and management that you need to in actuality learn to concentrate on the core of what it really takes.

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Here we have a large, growing, international company that reveals what its mission statement is. Are you ready for a long read? Think that’s what is important; something that covers all angles? Don’t worry it will take about 30 seconds to read.

 

Here it is:

Kuoni Travel Group: 

 

  • We are committed to creating best value for our customers, employees, shareholders and business partners.

     

  • We strive to be successful in our core business activities: Leisure Travel and Destination Management.

     

  • We motivate our staff by encouraging entrepreneurial spirit and innovation at all levels.

     

  • We think and act internationally.

     

  • We work to enhance shareholder value and support environmentally friendly solutions.  

Kuoni stands for reliability, cost-effective solutions, quality and fairness in business. 

 

That’s a total of 75 words! That’s it! All you need to do is replace the second sentence with the industry that you are working in. Don’t overly complicate what it is that you exist for. This is something that you can impart to your employees with minimal time and effort. You can build your whole hiring policy around it.

 

Business really isn’t that complicated. It’s only neglecting the simple and obvious about human beings that create the complications that will always arise from that mistake. Pay attention to the above and you will go a long way toward avoiding it

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