Devoted to Managers and those that seek to improve their management skills

When it comes to growing your business with repeat customer sales, one of the best tools to use is the feedback that your clientele give you. 

a

Of course to receive feedback, you’ve got to ask for it. Don’t ever think that people don’t like to contribute their thoughts and feelings about your service and products to you.

a

Sure there will be a few that grumble and don’t say anything to you. But for the most part most will be flattered that you ask. The most important thing though is to get the feedback.

a

Train yourself and your employees to always be looking for opportunities to ask for it.

a

Joe Rawlinson has a good article here about what questions to ask and how to interpret the answers for your customers and the company’s benefit.

a

Here a few of the questions: 

What do you like BEST about …?

What do you like LEAST about …?

If only ONE THING WAS MISSING from …, what would that be?

If you could REMOVE ONE THING from … that you don’t use, what would that be?

The purpose of all of this is to find out what it is about your products and services that your customers really like or dislike. Maybe the reason the purchase something for you is totally different than the reason you think. 

The importance of that is that once you find out this type of information, you can than provide other products for them that could also meet those same needs and interests. That way you get more value out of each customer as you provide more value to them. 

Here is another place to get some insight into how you can get feedback from your customers and interpret their purchasing habits to get valuable information.