Devoted to Managers and those that seek to improve their management skills

The Daily Innovator has a great report concerning the uses that businesses are starting to discover in the use of iPods as a tool for interacting with their customers.

He talks about how the Arizona Heart Institute is using video iPods to “communicate with and educate their patients.”

This post at the Church of the Customer Blog concurs with this as they talk about using the iPod for “Proofs” to newlywed couples.

They say:            

“Entrepreneurial-minded wedding photographers John Andrews and Eric Hegwer have added "iPod Proofs" to their services, featuring custom-engraved his-and-hers video iPods with music, photos and slideshows of your wedding, including all photos they make. (Hence, proofs. A better name, I think, would be iPod Keepsakes.)”

This is a terrific lesson in how products are adapted from their original purpose and used to add customer value in ways not originally intended. As managers we must be continually on the lookout for new ways that we can use existing tools to further the ways we can serve our customers.

Concerning iPods, we are only at the beginning of ways that this valuable technology can be used to enhance the lives of all of us. Think of uses you can make of it for your customers and you will have an advantage that your competitors haven’t yet even thought of entering into.