Devoted to Managers and those that seek to improve their management skills

Growth is one of the most treasured results that all managers or business owners seek after, and can also be a great danger if not managed properly. 

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While it may seem right to accept every area of growth that comes your way, all of us need to have a strategy and concept in place of how fast we should allow things to grow. 

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If you remain fanatically devoted to your USP, which you should, then the answer to that question isn’t as difficult to comprehend as it seems at first.

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So what is the answer to the question? You can grow as quick as you are able as long as it doesn’t cause you to dilute your USP.

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Now with that in mind, there is a second question to answer that will determine if fast growth is even able to happen within your chosen business. The question is this: Do you serve a niche market? Most small businesses do that very thing. Offering nonstandard or customized products or services will make it very hard to chase a strategy that would result in fast growth. 

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The reason why is that the nature of customization is quality. And if you have that as a part of your USP, you cannot abandon it and survive, not even in the pursuit of quick growth. 

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So one way we must manage growth is to first determine if your product or service is one that is customized and in a special market. If it is, you should drop the idea of quick growth. The two can’t mix. 

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The answer in this case is to grow steady, not fast.