Devoted to Managers and those that seek to improve their management skills

I talk a lot about developing your USP on the blogs I write for. Well, a part of my USP is cutting through hype and getting to the reality of a situation, so that we can make decisions based upon accurate data and insight, rather than demagoguery and ideas based upon those who have agendas. While that may have its place in the political arena, you don’t want to risk your business or management decisions based upon it.

a

This has made a lot of people mad at me throughout the years, yet the things I have insight into have not been refuted. Sometimes when you deal with realities, it makes people that are demagogues mad. They don’t like their illusions exposed.

a

The reason I say all of this is because we have been talking and posting lately about the characteristics of women in leadership. Now I want to tackle the thing that the press has been throwing around for a number of years concerning women making around 80 percent of the buying decisions.

a

My purpose today isn’t to dispute those figures, rather to look at things from a different perspective. A lot of consultants throw these figures around, and yet I believe fail their clients miserably in what that means to their business.

a

For example let me ask you this question: Why do almost all who report and talk about these things treat women as if they were one huge demographic entity. Are they? Do you want to bet your financial future or business success based upon that?

a

The next couple of posts we’ll discuss the tremendous segmentation of the female market and what that means to your marketing plan as defined by your USP. You just may be a little surprised at some of the things that are revealed.