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Jan20
Lessons from Zubin Karkaria

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Zubin Karkaria is fast becoming a known force in the worldwide travel and tourism industry.

Starting as a sales executive for trade fairs within the company, Zubin quickly worked across a number of different strategic business entities within the Kuoni Group to now emerge as the CEO and Managing director of the Kuoni India and South Asia arm of the company.

He has been recognized worldwide and accredited for his endless focus on innovation and strategies that zero in on the customer. These strong inclinations have won him a number of awards of which include the 'Young Entrepreneur of the Year' Award at the 11th South Asia Travel and Tourism Exchange (SATTE). He has also been listed in Business Today as the 'Corporate India's Top 25 Young Executives.' 

He has a vision of nothing less than building the best travel company in the world within its niche. The niche is the providing of services for travelers going to, from, and within India itself.

His strategy has been a simple one. He has focused on two things: Customer satisfaction and employee satisfaction. The third, which unfortunately most managers and owners focus, ‘profit’ according to Zubin will always follow if you take care of the first two. Simple isn’t it. Still, so many businesses fail to implement these two as the real purpose for their existence.

His colleagues across the industry say that his continuous success has been his knowledge of what the customers want. He has a tremendous ability to identify new niches within his market and to anticipate what it is the consumer will want and need. From their he proceeds to create the products and services to give the customers what they want and even above that.

That’s the secret to tremendous success in any endeavor: don’t only give what is desired, but surprise people with more than they even expected. Do this and your success will be assured.  Zubin Karkaria is a great example to follow in these critical areas.

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