Cutter Consortium Senior Consultant Helen Pukszta has discovered that for the most part IT business necessities and administrative trends appear to be determined by IT innovations in and of themselves, rather than the other way around. a
a
"As consumers, we are accepting of the notion that consumer products and consumer marketing mold our demand. Six years ago, did you submit your requirements for an iPod? Of course not. Do you need one now? Millions believe they do. Innovation in the consumer realm anticipates our needs and we respond by purchasing or rejecting the products. Similarly, IT innovations allow a business to recognize a need it previously ignored simply because now there exists a solution.”
a
"Are the market needs IT vendors spot and respond to also the needs of your particular organization? As evidenced by IT industry sales, to a large degree, they are. And in cases when they are not your needs today, they might be tomorrow. This is because traditionally consumer-related concepts like increasing the standard of living and 'keeping up with the Joneses' also have their analogues in the world of business and IT -- increasing the levels of productivity and keeping up with the competitors."
a
This is an interesting development because we usually are trying the find the needs of the market and then fulfilling them. This means that as a manager we need to adjust to responding to the technology not simply dictating it.
a
I don’t think that this can be a total change because there are still needs to be met that must be seen and responded to technologically, but what this does say is that there must be a much more cooperative, appreciation and look at that which technology and new innovations have to say to the customer that we may not be seeing.
Sponsored link: The outsourcing every manager requires - Tampa Locksmith
Comment Preview